Project Overview
I manage the Local SEO strategy, website optimization, and WordPress development for Mason Electric LLC with the goal of increasing local search visibility, improving website performance, and generating more qualified customer inquiries.
The project combines technical SEO, service-page development, Google Business Profile optimization, internal linking, performance improvements, and conversion-focused website enhancements.
Key Responsibilities
- Conducting keyword research for electrical services and local search queries.
- Analyzing local competitors and identifying opportunities in Google Search and Google Maps.
- Creating and optimizing dedicated service pages for EV charger installation, Tesla charger installation, electrical panel upgrades, outlet installation, and other electrical services.
- Optimizing page titles, meta descriptions, headings, internal links, and geographic relevance across service-area pages.
- Improving website architecture and implementing redirects to support better crawling, indexing, and user navigation.
- Optimizing Google Business Profile categories, services, descriptions, and service areas.
- Improving website performance through image optimization, caching, WordPress optimization, and Cloudflare configuration.
- Refining mobile layouts, calls-to-action, buttons, and booking pathways to improve conversions and make service requests easier.
Target Locations
Atlanta, Alpharetta, Roswell, Duluth, Cumming, Johns Creek, and other North Atlanta communities.
Tools & Technologies
WordPress, Rank Math, WP Rocket, Perfmatters, Cloudflare, Google Business Profile, Google Search Console, and PageSpeed Insights.
Core Skills
Local SEO
Technical SEO
On-Page SEO
Keyword Research
WordPress Optimization
Google Business Profile Optimization
Website Performance Optimization
Conversion Optimization