Project Overview
I manage the website development and Local SEO strategy for Shiraz Plumbing with a focus on increasing local search visibility, improving website structure, and making it easier for potential customers to find and request plumbing services.
The project includes service-page development, keyword targeting, on-page SEO, technical improvements, structured content, website performance optimization, and local search enhancements.
Key Responsibilities
- Building and customizing plumbing service pages in WordPress.
- Researching service-focused and location-based keywords.
- Optimizing page titles, meta descriptions, headings, and internal links.
- Creating locally relevant content based on customer needs and common plumbing search queries.
- Structuring content around core plumbing services and service areas.
- Configuring Rank Math, XML sitemaps, and structured data.
- Improving website usability, mobile responsiveness, and navigation.
- Optimizing page speed, images, caching, and overall website performance.
- Strengthening Local SEO signals for Atlanta and surrounding service areas.
- Improving calls-to-action and service-request pathways to help convert visitors into customer inquiries.
Main Services Optimized
Drain Cleaning
Garbage Disposal Services
Leak & Pipe Repair
Sewer Line Services
Toilet, Faucet & Fixture Services
Water Heater Services
Water Line Repair & Replacement
Target Locations
Atlanta, Alpharetta, Roswell, Sandy Springs, Johns Creek, Dunwoody, Marietta, Decatur, Norcross, and Milton.
Tools & Technologies
WordPress, Rank Math, Google Search Console, Google Business Profile, PageSpeed Insights, structured data, XML sitemaps, and performance optimization tools.
Core Skills
Local SEO
On-Page SEO
WordPress Development
Keyword Research
Technical SEO
Content Optimization
Website Performance Optimization
Local Search Optimization